The world of fashion is ever changing, there isn’t a single doubt about that. Everyone wants to know what’s new and what’s in. But in all the overwhelming ideals of fashion, one never really stops to think about the people behind that authentic t-shirt or that fresh hoodie you’re wearing. Being able to take an idea and put it into action is exactly what 22 year old prospective entrepreneur and head of Cold Summer, Miles Johnson, is trying to do. And if i might add exceeding at it. Miles and I sat down and spoke about fashion, working, being a prospective entrepreneur, and how following your dreams can be a very stressful but rewarding mistress. We dwindled it down to you will have your ups, downs, and days where you ask “is this really what i want?” But, if you ask Miles, if that has stopped him, well just take a look at his apartment, his dedication is everywhere you turn. At the end of the day all Miles has said he really wants is to see someone wearing his designs, so he can finally say.. I made it.
EEM: Tell me a little bit about yourself personally…?
Miles: I’m a 22 year old male who was born in Alexandria,VA. I was exposed to fashion at an early age and have been into it ever since.
EEM: When/Why did you start a company/fashion line?
Miles: I first came up with the idea of Cold Summer my senior year of high school in 2010. I got the idea to start my own line from my friend Taylor Comer. He was working on a line called “youu” which stood for “Universally Unique”. After being inspired to do something on my own, Cold Summer was born.
EEM: What made you choose “Cold Summer” as your brand name? Does it have significance?
Miles: The name Cold Summer stems from a mashup of music and fashion. Back then I grew up listening to Wale when he was still considered a local/underground artist. I also found myself loving the brand Northface. One day I was listening to a Wale track and heard him say the words “It’s gone be one Cold Summer, bless you if your coat is thin”. From that very moment I decide to name my clothing line after a rap verse and after my favorite jacket brand, lol.
EEM: Will your line come out with a different type of design every year?
Miles: I try and give my fans something new and exciting each season. Since I’m just now starting up I’m somewhat limited to a lot of my ideas. I find myself trying to do too much sometimes, lol. However, regardless of limitations, I work my ass off to give you the closest possible alternative I can find.
EEM: If you have one, what is your favorite article of clothing that you own (not from your own line)?
Miles: My favorite piece of all time has to be my SUPREME floral SnapBack which I got a month or two ago. I also favor my Projekraw jacket which is a close second.
EEM: What is your favorite piece of clothing from your brand?
EEM: How do you balance working and designing a line?
Miles: Easily enough I work my serving job five days a week and I work on Cold Summer those two days I have off. Everything I make at Pappasitos Cantina goes directly to my clothing line. I rarely spend that money for myself.
EEM: What kinds of reactions have you gotten to your designs/ have you had any setbacks?
Miles: I’ve gotten mixed reactions but most of them have been positive. I’m surrounded by a very supportive cast of people which include friends and strangers alike, having something as time consuming as a clothing line takes you on one hell of a ride.
Speaking of setbacks, I’ve had plenty!!! What’s success without a lot of failures? From messing up shirts, wrong spelling on my shirt templates, incorrect information on your first batch of business cards, and dealing with slow untimely printing services. There’s a fair share of bumps in the road but it’s all about how you persevere.
EEM: What is your target audience for your fashion line?
Miles: My target audience really has no concept of demographic. Whether that’s age, race, or gender. I want each and every person to have fun with my clothing. Wear my designs with a sense of confidence and pride, your apart of something great!!!
EEM: Where can the readers obtain your clothing (online, in stores)?
Miles: We’re still awaiting models so we can shoot for the website. For now my stuff is available in Town Center Mall, located in Kennesaw, Georgia. We plan on expanding to other areas later on this year so be on the lookout.
EEM: You started your line quite recently, what do you want people to take away from your line, and what do you plan for your line in the future?
Miles: The main thing I want people to take out of my clothing line, is that I’m doing something that I truly love doing. Nothing would make me happier, than to see someone completely random walking around in my clothing. I’m such a big dreamer and all I can think about is how big this can all become. No matter how much money I invest in Cold Summer, I’m going to continue to do what makes me content.
-Cold Summer is currently being sold at Epic, a store located at Towne Center Mall in Kennesaw, Ga.
– Allie Mitchell ❤